Lesson Catalog

Not just 1-hour
bookings.

Sell 60-minute lessons to beginners. 3-hour country drives to intermediates. A full test-day package to learners taking their P's tomorrow. Each product has its own price, its own duration, its own rules. You decide the menu.

Standard durations: 1hr, 1.5hr, 2hr, 3hr, 4hr, 5hr

Test packages: pre-test warm-up + vehicle + pickup/drop-off

Per-product pricing · bulk-pack discounts · any currency you set

1h

Standard lesson

Most popular · beginners + refresher

$85

1.5h

Extended lesson

Highway intro + hazard work

$128

3h

Country drive

Open road + country confidence

$255

Test-Day Package

Warm-up + vehicle + pickup/drop-off

$295

Without it

One-size-fits-all pricing is leaving money on the road.

Your learners' needs vary wildly. Your price shouldn't be one number.

No upsell lever

"Come back for another 1hr" is the only pitch. You can't offer the 3-hour country drive because your calendar tool only knows "1 hour slots."

Test-day chaos

Learner books a 1hr pre-test warm-up + needs your car + pickup + drop-off. You stitch it together manually. They pay you by bank transfer 3 days late.

No bulk deals

Parents want 10 lessons for their kid. You want to offer 10% off a bundle. You end up giving it verbally, and nobody tracks it.

How it works

Build a proper menu. Charge proper prices.

1

Turn on the products you sell

Start with standard 1hr. Add 1.5hr once you're ready. Add 3hr, 4hr, 5hr for longer drives. Enable the test-day package with a single click.

1hr lesson
$85
1.5hr lesson
$128
2hr lesson
$170
3hr country drive
$255
4hr intensive
$340
5hr full-day
$425
Test-day package
$295
2

Set prices per product

Different price for each duration. Different price for test packages. Different price for weekends vs weekdays if you want. Total control.

Test-day package

45min pre-test warm-up Included
Vehicle use at test Included
Pickup + drop-off Included
Package price $295
3

Offer bundle deals

Sell 10-packs with a discount. Sell 5-lesson starter bundles for new learners. Parents love it. Cash flow loves it.

Bundles

6-lesson starter pack $485 save 5%
10-lesson intensive $765 save 10%

A proper catalog changes your business.

+$400/mo revenue

Instructors who enable test packages + 1.5hr lessons average an extra $400-$700/month in first 90 days.

Upsell path

Start them on 1hr. Move them to 1.5hr. Finish with a test pack. Every stage has a price.

Longer lessons = margin

A 3hr country drive yields 2.5× the revenue of three 1hr lessons and one pickup instead of three.

Parent-friendly

Bundles + test packs look like serious products. Parents pay up front. Referrals follow.

Instructors who priced their way up.

Jules · 11 years Instructor · Sunshine Coast

"Added 3-hour country drives last year. They're my highest-margin product and I do 2-3 a week. Didn't know how much I was leaving on the table."

Hana · 5 years Instructor · Perth

"Test packages are my favourite product. Learners book weeks in advance. Parents love the all-in price. It's the best $295 I collect."

Ravi · New Instructor · Hobart

"Started with just 1hr. Added 1.5hr after a month. Then test packs. Each expansion added another $150-200/wk. Insane."

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